Growth System
Growth System
Growth System
The Spark
Growth System™
Profitable growth, on purpose. A system that turns creative into contribution margin — not vanity metrics.
Profitable Growth,
On Purpose
We start with getting clarity using our profit formula. We quantify break-even and target CPA, reshape offers to move AOV into the profitable band, and align spend to inventory and cash flow so scaling adds profit dollars, not complexity.
The Spark Growth System is the alternative model. It's a four-phase operating system that turns creative production into a predictable supply chain and media buying into a mathematical certainty. We don't optimize for vanity metrics; we optimize for real business outcomes.
Turn messy data into strategic clarity
Turn messy data into strategic clarity
Turn messy data into strategic clarity
Turn creative into predictable output
Turn creative into predictable output
Turn creative into predictable output
Phase 1
The Spark Blueprint
We start with the profit formula, not opinions. Before we launch a single ad, we define the physics of your profit. We quantify exactly how much you can afford to pay for a customer and reshape your offers to ensure every sale adds profitable revenue, not more complexity.
The Financial Forensics
01
Unit Economics: We audit aMER, MER, and return rates by SKU to find your 'Green Light' targets.
02
Offer Architecture: We engineer bundles, starter kits, and price anchors that move your AOV into a profitable band.
Outcome
A 12-month roadmap leaders can trust. You get clear CPA targets and a bundle strategy that carries the margin required for aggressive scale.
Phase 1
The Spark Blueprint
We start with the profit formula, not opinions. Before we launch a single ad, we define the physics of your profit. We quantify exactly how much you can afford to pay for a customer and reshape your offers to ensure every sale adds profitable revenue, not more complexity.
The Financial Forensics
01
Unit Economics: We audit aMER, MER, and return rates by SKU to find your 'Green Light' targets.
02
Offer Architecture: We engineer bundles, starter kits, and price anchors that move your AOV into a profitable band.
Outcome
A 12-month roadmap leaders can trust. You get clear CPA targets and a bundle strategy that carries the margin required for aggressive scale.
Phase 1
The Spark Blueprint
We start with the profit formula, not opinions. Before we launch a single ad, we define the physics of your profit. We quantify exactly how much you can afford to pay for a customer and reshape your offers to ensure every sale adds profitable revenue, not more complexity.
The Financial Forensics
01
Unit Economics: We audit aMER, MER, and return rates by SKU to find your 'Green Light' targets.
02
Offer Architecture: We engineer bundles, starter kits, and price anchors that move your AOV into a profitable band.
Outcome
A 12-month roadmap leaders can trust. You get clear CPA targets and a bundle strategy that carries the margin required for aggressive scale.
Target CPA
$42.50
Within range
AOV
$127
+12% from bundles
THE MATH
BE-CPA = AOV − (COGS + Shipping + Fees)
tCPA = BE-CPA × (1 − Desired Margin %)
24 assets/month
24 assets/month
24 assets/month
Asset Pipeline
Concept
8 assets
Production
6 assets
Testing
5 assets
Winner
3 assets
Hit Rate
38%
Avg Spend
$12k
Half-life
21d
THE MATH
Winners Needed = Incremental Spend / Avg. Winner Spend
Assets Required = Winners / Hit Rate
Phase 2
Creative Velocity
Creative liquidity funds scale. An ad account needs 'fuel' to grow. If your creative output dries up, your spend stalls. We calculate the exact volume of assets required to hit your revenue goal, then build a pipeline to prevent single-asset risk.
Five Creative Signals
01
Dud Rate: The percentage of tests that fail to graduate.
02
Portfolio Concentration: How much spend relies on your top 3 assets.
03
Fatigue Velocity: How quickly winners lose efficiency.
04
Scale Ceiling: The maximum spend a winner can handle before performance drops.
05
Legacy Baseline: The stable revenue your proven assets generate each month.
Outcome
A monthly creative plan sized to your targets. This translates to predictable testing, lower volatility, and a steady stream of new winners to combat fatigue.
Phase 2
Creative Velocity
Creative liquidity funds scale. An ad account needs 'fuel' to grow. If your creative output dries up, your spend stalls. We calculate the exact volume of assets required to hit your revenue goal, then build a pipeline to prevent single-asset risk.
Five Creative Signals
01
Dud Rate: The percentage of tests that fail to graduate.
02
Portfolio Concentration: How much spend relies on your top 3 assets.
03
Fatigue Velocity: How quickly winners lose efficiency.
04
Scale Ceiling: The maximum spend a winner can handle before performance drops.
05
Legacy Baseline: The stable revenue your proven assets generate each month.
Outcome
A monthly creative plan sized to your targets. This translates to predictable testing, lower volatility, and a steady stream of new winners to combat fatigue.
Phase 2
Creative Velocity
Creative liquidity funds scale. An ad account needs 'fuel' to grow. If your creative output dries up, your spend stalls. We calculate the exact volume of assets required to hit your revenue goal, then build a pipeline to prevent single-asset risk.
Five Creative Signals
01
Dud Rate: The percentage of tests that fail to graduate.
02
Portfolio Concentration: How much spend relies on your top 3 assets.
03
Fatigue Velocity: How quickly winners lose efficiency.
04
Scale Ceiling: The maximum spend a winner can handle before performance drops.
05
Legacy Baseline: The stable revenue your proven assets generate each month.
Outcome
A monthly creative plan sized to your targets. This translates to predictable testing, lower volatility, and a steady stream of new winners to combat fatigue.
Phase 3
The Resonance Engine
Brainstorm in the customer's brain. We extract language and motivators from interviews and reviews, then map them to MMV — motivators, messaging, visuals — so every ad is a specific bet with proof.
01
Inputs: Customer interviews, 500+ review scrape, top-performer audit.
02
AI synthesis: motivators and language patterns, objection map.
03
MMV Matrix: one motivator, one claim with proof, one visual format per ad.
04
Outputs: angles, scripts, shot lists, and headline cues for landing pages.
Outcome
Ads that speak the buyer's words and show the right proof in the first seconds. This translates to higher hook rates, stronger CTR, and conversion lifts without relying on discounts.
Phase 3
The Resonance Engine
Brainstorm in the customer's brain. We extract language and motivators from interviews and reviews, then map them to MMV — motivators, messaging, visuals — so every ad is a specific bet with proof.
01
Inputs: Customer interviews, 500+ review scrape, top-performer audit.
02
AI synthesis: motivators and language patterns, objection map.
03
MMV Matrix: one motivator, one claim with proof, one visual format per ad.
04
Outputs: angles, scripts, shot lists, and headline cues for landing pages.
Outcome
Ads that speak the buyer's words and show the right proof in the first seconds. This translates to higher hook rates, stronger CTR, and conversion lifts without relying on discounts.
Phase 3
The Resonance Engine
Brainstorm in the customer's brain. We extract language and motivators from interviews and reviews, then map them to MMV — motivators, messaging, visuals — so every ad is a specific bet with proof.
01
Inputs: Customer interviews, 500+ review scrape, top-performer audit.
02
AI synthesis: motivators and language patterns, objection map.
03
MMV Matrix: one motivator, one claim with proof, one visual format per ad.
04
Outputs: angles, scripts, shot lists, and headline cues for landing pages.
Outcome
Ads that speak the buyer's words and show the right proof in the first seconds. This translates to higher hook rates, stronger CTR, and conversion lifts without relying on discounts.
Customer Motivators
Time Saver
Status
Results
Easy
Trust
Interviews
12
Reviews
500+
Angles
24
Test → Scale Loop
Sandbox Testing
12 ads
Initial Winners
5 ads
ASC Graduation
3 ads
Scale Champions
1 ads
Weekly Scale
+20%
CAC Stability
±8%
Phase 4
Validation & Scale Loop
Validate fast, scale what proves revenue, protect stability. Testing lives in a sandbox, scaling lives in ASC, with simple rules that keep budgets efficient and learning intact.
Outcome
01
Sandbox: ABO, one concept per ad set, three ads per set, daily budget near 1.5 × tCPA.
02
Kill and keep: hard kill at > 1.5 × tCPA with zero purchases, soft kill when page — not creative — is the bottleneck.
03
Graduation: winners move to ASC, swap only bottom performers weekly.
04
Scale rules: increase by 20% after a strong day, cut by 20% after a three-day bleed.
Outcome
A weekly rhythm that promotes winners and retires losers without resetting the account. This translates to stable CAC, controlled budget moves, and efficient scale at the campaign level.
Phase 4
Validation & Scale Loop
Validate fast, scale what proves revenue, protect stability. Testing lives in a sandbox, scaling lives in ASC, with simple rules that keep budgets efficient and learning intact.
Outcome
01
Sandbox: ABO, one concept per ad set, three ads per set, daily budget near 1.5 × tCPA.
02
Kill and keep: hard kill at > 1.5 × tCPA with zero purchases, soft kill when page — not creative — is the bottleneck.
03
Graduation: winners move to ASC, swap only bottom performers weekly.
04
Scale rules: increase by 20% after a strong day, cut by 20% after a three-day bleed.
Outcome
A weekly rhythm that promotes winners and retires losers without resetting the account. This translates to stable CAC, controlled budget moves, and efficient scale at the campaign level.
Phase 4
Validation & Scale Loop
Validate fast, scale what proves revenue, protect stability. Testing lives in a sandbox, scaling lives in ASC, with simple rules that keep budgets efficient and learning intact.
Outcome
01
Sandbox: ABO, one concept per ad set, three ads per set, daily budget near 1.5 × tCPA.
02
Kill and keep: hard kill at > 1.5 × tCPA with zero purchases, soft kill when page — not creative — is the bottleneck.
03
Graduation: winners move to ASC, swap only bottom performers weekly.
04
Scale rules: increase by 20% after a strong day, cut by 20% after a three-day bleed.
Outcome
A weekly rhythm that promotes winners and retires losers without resetting the account. This translates to stable CAC, controlled budget moves, and efficient scale at the campaign level.
The logic
The logic
The logic
Why it works
The system connects finance, creative, and media so each phase compounds the next.
Math before media.
Math before media.
Math before media.
Offer clarity before traffic.
Offer clarity before traffic.
Offer clarity before traffic.
Volume and variety to grow predictably.
Volume and variety to grow predictably.
Volume and variety to grow predictably.
Feedback loops that turn tests into scale.
Feedback loops that turn tests into scale.
Feedback loops that turn tests into scale.
30–60 Days In
30–60 Days In
30–60 Days In
What leaders feel
Confidence replaces guesswork. Creative shows up on schedule, campaigns stabilize, and the board-level conversations get easier.
Business Outcome Focus
Contribution margin and profitable CAC metrics become the North Star.
Business Outcome Focus
Contribution margin and profitable CAC metrics become the North Star.
Business Outcome Focus
Contribution margin and profitable CAC metrics become the North Star.
Clarity
Clear CPA and margin targets with 12-month forecast updates.
Clarity
Clear CPA and margin targets with 12-month forecast updates.
Clarity
Clear CPA and margin targets with 12-month forecast updates.
Stability
Reduced single-asset dependence and create more winning ads.
Stability
Reduced single-asset dependence and create more winning ads.
Stability
Reduced single-asset dependence and create more winning ads.
Deliverables
Deliverables
Deliverables
What you get each month
Deliverables that keep the machine moving and accountable. You see the math, the plan, the assets, and the results in one cadence.
Velocity Blueprint
A refreshed forecast and target CPA audit.
Velocity Blueprint
A refreshed forecast and target CPA audit.
Velocity Blueprint
A refreshed forecast and target CPA audit.
Creative Velocity Forecast
A report showing assets required, planned, and the 'liquidity gap.'
Creative Velocity Forecast
A report showing assets required, planned, and the 'liquidity gap.'
Creative Velocity Forecast
A report showing assets required, planned, and the 'liquidity gap.'
MMV Matrix + Creative Production
UGC, videos, statics, tailored to each persona and purchase motivator, with diversity in messaging, formats, and visuals.
MMV Matrix + Creative Production
UGC, videos, statics, tailored to each persona and purchase motivator, with diversity in messaging, formats, and visuals.
MMV Matrix + Creative Production
UGC, videos, statics, tailored to each persona and purchase motivator, with diversity in messaging, formats, and visuals.
Validation Readouts
Weekly reports on winner graduation and the next 'Sprint' plan.
Validation Readouts
Weekly reports on winner graduation and the next 'Sprint' plan.
Validation Readouts
Weekly reports on winner graduation and the next 'Sprint' plan.
Start Here
Start Here
Start Here
Growth should add profit,
not burn it.
Start with the Velocity Blueprint. Book a 45-minute working session — leave with allowable CPA, a bundle offer that hits margin, and a Creative Velocity Forecast sized to your revenue goal.
45 minutes · No obligation · Leave with real numbers