B2C
B2C SaaS company grows to $2m annual recurring revenue with Facebook and Instagram ads
We helped an online fundraising SaaS company generate more signups and increase their impact.
We developed and executed an ultra-profitable customer acquisition strategy
The lifetime value of customers we acquired was 5 times higher than the acquisition cost, with a payback period of 2 months.
✅ Lifetime value vs customer acquisition = 5:1
✅ 38% increase in new revenue
Leveraged new acquisition channel using mobile app install ads
Optimize has a fantastic mobile app that wasn’t being used to acquire new customers. We developed an app install campaign which converted 55% of trial users to paid customers, giving Optimize a 5x return on ad spend.
✅ Scaled new customer acquisition channel
✅ Achieved 5x return on ad spend
Created a new customer acquisition channel using Twitter ads
We tested Twitter ads and achieved an initial 3.5X return on ad spend using app install campaigns.
✅ Championed a new strategic direction
✅ Implemented 3.5x ROAS campaigns
