B2B
A B2B SaaS company achieves a 500% ROI & raises $16M Series A Funding
We helped a B2B SaaS business reduce their cost per lead and boost their ROI by optimizing their funnel, developing new ads, and hyper-focused targeting. Their success has led to them raising a Series A funding round of $16M.
Reduced cost per lead by 24% in the first two weeks
Within the first two weeks of working with Gosite, we reduced their cost per lead by cleaning up their Facebook & Instagram account structure, optimizing targeting and placements, and segmented audiences to deliver more relevant messaging.
✅ Reduced cost per lead by 24%
✅ Increased lead volume while maintaining quality
Developed hyper-targeted ad creative
Gosite serves a variety of different verticals, home service businesses being the largest. We worked with their design team to develop ad images for each vertical, which resulted in a lower cost per lead and increased engagement on ads.
✅ Developed vertical-specific ad creative
✅ Decreased cost per lead, increased engagement and CTR
Achieved a 500% ROI on paid ads
We not only segmented out verticals to target with specific ad creative, but segmented each product that Gosite offers to their customers as well. With all of our combined optimizations and new targeting strategy, Gosite achieved an average 500% ROI on all new leads that came through paid advertising.
✅ Achieved a 500% ROI
✅ The amount of visitors leaving the funnel is down by 22%
